Background
A Leading Qatar Bank was looking to streamline its digital operations to enhance customer experience and provide a rich digital experience
Business Need
- Enhance online customer experience
- Deliver updated & targeted content across multiple customer touch points
- Scalable, robust and easy-to-use web content management solution
The Solution
A comprehensive CMS was needed to develop an environment to deliver – rich and high quality online banking system for end-users. HCL Infosystems offered following solutions to the customer:
- Created templates with consistent branding, responsive design and updated content
- Migrated all legacy data into the new CMS in a very short time span
- Offered an intelligent virtual solution to let client control entire digital ecosystem from one platform
- Advanced features to track website traffic site
- Better analytics to track & report user interest for critical customer insights
- Responsive design to support the website in various Mobile and Tablets devices
Client Benefits
- Full control & access to all content contributors
- Effective campaign management
- Personalized communication to target audience
- Improved customer acquisition & retention rates
- Extensive Graphic coverage:
- Over 1.6 Million Page Views
- 3500 Sales Leads
- 42% Visitors graduated to Mobile/Tab based Website
- Website maintenance cost reduced by 50%
